Facebook Advertising for Aesthetic Clinics
Aesthetic clinics benefit from using Facebook ads because ads are target-specific meaning you can reach out to prospective clients who are searching for things related to your services. For example, if someone types “Laser hair removal near me” into their Facebook search bar, your laser hair removal clinic’s ad can appear as one of the sponsored results.
Here are some factors to consider before you begin advertising on Facebook:
1) Do you have a clear goal for your campaign?
2) What is your budget for this campaign?
3) How long do you want the campaign to run for?
4) Who is your target audience?
5) What kind of creative do you want to use?
Once you have answered these questions, you can begin creating your ad. Facebook provides an easy-to-use guide that takes you through the process step-by-step.
The Pros of Facebook Advertising
1) Precise targeting – you can target people based on their interests, demographics (location, age, gender), behaviour (what they have recently liked or shared), and even their contact information!
2) Affordable – you can set a budget that fits your needs and goals
3) Flexible – you can change your ad at any time depending on how it’s performing
4) Measurable – you can track how many people saw your ad, how many clicked through to your website, and what actions they took whilst there
5) Engaging – ads that are creative and interesting have a higher chance of being clicked on than those that are not
6) You can choose what to share – this means you can pick exactly what kind of information you want to show up in your ads rather than having it set for you
The Cons of Facebook Advertising
1)The more specific your targeting, the higher the cost – if people are really interested in your products or services they are more likely to respond so therefore the cost is usually steeper
2) It takes time – although Facebook advertising has a great interface, it might take some trial and error before you get your ad perfect! You need to find your target audience then test different creatives until you’ve found what works best.
3) How many likes, shares and comments will I get? What is the overall reach of this post? How can I measure how well my content has been received if so many variables exist, such as audience engagement and other factors? If you don’t know what your goal is or can’t explain why you’re tracking certain KPIs when making purchasing decisions about how much to spend, Facebook advertising may not be for you just yet!
How To Start Posting On Your Facebook Business Page
NOW that you have created your page, it’s time to start posting! Here are some top tips on what to share and when:
1) Share blog posts – this is a great way to drive traffic from your Facebook page to your website. Make sure the blog post is interesting and relevant to your audience, and include an eye-catching image or graphic to accompany it
2) Promote special offers or deals – if you have a new service or product that you’re offering, promote it on your Facebook page! This is a great way to get people interested in what you have to offer
3) Share photos – photos are a great way to show off your work and give people a behind-the-scenes look at your business
4) Share updates – new promotions, new staff, new products or services. Facebook is perfect for sharing any updates you have related to your business
Whether you’re a company or an individual, Facebook is the best platform for promoting your brand and connecting with people. A Facebook Business Page can help you develop your brand and interact with individuals by giving you more opportunities to post about your items and services, share images, videos, and links that are relevant to what you do.
Mennah Social can assist you in setting up your Facebook Business page or running Facebook Ads, so please contact us below if you require any assistance. Please email us at hello@mennahsocial.co.uk with any unanswered questions or issues regarding Facebook or Instagram (we adore discussing social media!)
